How to Have the Best Trade Show Exhibit Displays

If you have decided on the route of trade shows to display your products, you likely realize all the troubles and difficulties that can arise. Competitors are fierce in the trade show exhibit business and will likely have bigger and better displays than you, causing you to look ill-prepared and lower in status. However, you don’t have to worry about not having the best exhibit displays, as there are a few basic tips that can help you wow the socks off your customers and competitors.

Showcasing

While it may seem like common sense to showcase your products at a trade show using exhibit displays, it is incredibly important to display your items correctly. Most product sellers prefer to do a display such as retailers may do in a store. Make sure the products are lined up properly and be towards the front where people can touch them, pick them up and experience them.

If you are trying to sell kitchen items or foods, prepare the food in a kitchen exhibit display area and have samples available for potential customers to try. Remember, you are trying to entice people to visit your booth instead of a competitor.

QR Codes

QR codes can help get customers at a later date. They may visit your exhibit and interact with your items but not purchase anything or set up an appointment immediately. Provide them with a code for your website that allows them a percentage off their purchase, contests or take them to an appointment sheet. In essence, you are giving them a call to action that they can use whenever they want, so they don’t feel rushed or pushed.

Technology

Technology is all around you, and you should put it to good use. You will look dated, unprepared and small if you don’t use technology to provide presentations on large displays, tablets or computers to get people engaged and interested. Technology is the key to getting and keeping your customer’s attention and exhibit displays can help you.

Provide Something Extra

While you are there to get and keep customers, your trade show experience should give back to everyone. Whether you want to provide a refreshment bar, lounge or cell-phone charging station, you will be able to effectively get and keep customers there, at least for a little longer than normal, which allows you more time to get a sale.